Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ruslan Goncharenko · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Finish the first round, ad. Finish the second round, ad. App crashes. Restart app, another ad. Round three, guess what? Another ad. The rounds are quicker than the ads!! Uninstalling this waste of memory.
This is a logical game in which you are fighting against a clever opponent - the Ant. Your goal is to close the chain of stones around the ant. The go...