Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marius Virbickas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been looking for a no frills app to forecast my expenses for awhile. The app I was using like 15 years ago stopped getting support so I went to excel which is fine but I miss being able to make quick entries on the go in my phone. App let you enter starting balance then enter projected expenses and set them as recurring or not. It’s easy to add income too and it lets you forecast up to a year. UI is clean and there are no annoying ads, sign ups or in app purchases as of this review. Shout out to the developer for collecting data or analytics. Miss when apps used to be like this.
Cashflow Forecaster helps you plan ahead instead of only looking back. Add your current balance, upcoming income, bills, and expenses to see how your...