Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Autoritat del Transport Metropolità de Barcelona · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can download the app from the US store. But when you launch the app it freezes at the start up screen. Nothing else happens. I understand that Apple restricts NFC access for transit apps to EU regions. However, it might be worth reconsidering publishing the app on the US App Store if it is not usable by travelers from outside the EU. Having the app available globally creates confusion for international visitors who download it expecting it to work, only to find it freezes or fails to function. This leads to frustration and negative reviews, which I’m sure is not your intention. Perhaps adding a clear note in the App Store description explaining that “This app only works for iPhones set to an EU region due to Apple NFC restrictions” or restricting availability to EU countries would help set proper expectations.
I downloaded both apps and purchased the t-usual card. Would not work at station. Got help and was told it will not work on US iPhones. Must have a Spain Apple account to work. Will call for refund or charge back. Very frustrating and cost me a lot of time. DO NOT USE!! Just buy a regular card.
I couldn’t get the app to work, but the TMB team on Facebook messenger helped me figure it out. Turns out I had downloaded the e-wallet app using my USA App Store account, and the app needs to be downloaded from the Spain region App Store in order to work properly. It works now!
Funcionalitat mòbil per viatjar al transport públic de Barcelona