Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Patrick Mounteney · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the app, one thing I would ask, is could it be made car play compatible. Reason being, for those of us who own a car with no AM Radio and Caroline is not on DAB, would just make things easier.
The app works well for listening to Caroline and would be 5 stars but for a few things. All Caroline stations should be available in one app. Having to use a separate app for Caroline Flashback is a pain. The app could also do with Chromecast support. Lastly a dedicated iPad app would be good. The phone app doesn’t look great when displayed on a tablet.
Best App for listening to Radio Caroline. Everything in one place .Listen again, Schedule, website ,web shop choice of streaming and every month Caroline North
Listen live to the world famous Radio Caroline on your iOS device. Browse our programme schedule, read the presenter profiles, send emails and brush...