Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Astrochimp SRL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The picture looked nothing like me or what the app showed that it should like. It actually was horrible and very ugly, like a “horror movie” cartoon. But it could be useful for those that want that look. For me, I was looking for a caricature that looked or resembled me.
_/10
It cannot distinguish between genders and does not give you the ability to adjust. It cannot distinguish between nationalities and does not give you the ability to adjust.
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