Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Capit Learning Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This has some positives to it but progression is slow. No assessment should take the student multiple hours to complete. We have students that have been working hours on this app and have yet to be placed at a level. It is great that they can test out of areas, but it takes hours to do so. When the app crashes, and it will, it resets progress to the beginning of the lesson. Page 1 or page 15 the student will have to go back and do all of it again. For an app that requires constant internet connection it seems like progress should be saved progressively. For an app that uses fluency their pronunciation of works leaves adults guessing what word is being said. Names shouldn’t be a main focus on words either. Ann can be Anne This should not be used in the public education system until bugs are worked out and tested with the age group it is designed for use with.
CAPIT Reading: Learn to Read by Playing with Sounds (TK-2 | 5+) CAPIT Reading teaches students to read without “verbal instructions.” Native English...