Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paul Lucyk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app to look for an escape hatch from the craziness in the United States, and it doesn't have any listings – no listings at all! Except the same 10 addresses from an MLS list who knows how old, and regardless of the city you choose to look for a house in, it's the same 10 addresses. I think they just want your information to sell it to spammers.thoughts?
Don’t Miss Your Dream Home with Direct Communication to Your Agent/Client! Get instant alerts directly to your phone on the newest property listings i...