Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Antonio Villena · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I first downloaded the free version and because it didn’t provide details in facilities (restaurants/hotels) I upgraded to Premium version. It was not worth it. The premium version, while giving some outdated and incomplete facility information is actually hard to use. You can use its ID number then find ID number on map. But you can’t click on map ID number to get facility information. I found the Camino overlay on google maps helpful but it blocks access to any other google information like cafe’s, hotels, and other useful information. So I would have to exit app and go to google maps manually. A lot of unnecessary steps. Why? So the only use of this application is to help you not get lost. Limited usefulness.
Portuguese Way PREMIUM (Central and Coast) All the information about the Portuguese Way between Porto and Santiago. -Guide in 6 languages: english,...