Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Guillaume Coquard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like it, it's pretty clear this is an unmodified iPad app but that's not much of an issue since the widgets themselves work well. One suggestion I would have is to open the Calendar app when clicking on the widget because the current thing that pops up isn't super useful.
Cami Calendar is a native yet improved calendar widget for your iPhone, iPad, or Mac. Enhancing and simplifying your view of the day, week, or month,...