Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kenneth Kao · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
$8.99 seems a bit pricey for what it does, but it does work! And it seems to be the only app available that is designed specifically for this purpose. Here are a couple of improvements I would really like to see: * Top priority: an option to choose whether front camera video is mirrored (flipped horizontally). Currently, mirrored is the only option, which means any text appearing on camera will be backward. * When using SlideOver, SideBySide, or StageManager mode, it would be nice to have a an option to zoom/crop the image to fill the entire window. Currently the image is letterboxed, leaving lots of screen space wasted. I’d definitely upgrade my review to 5 stars if these enhancements were added.
Display and record iPad camera while multitasking! Show a live view of the camera in Picture-in-Picture mode, Split View, or Slide Over. Capture the...