Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ruta Zukaite · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app downloads the user guide then if you try to track items it charges you a $4.99 weekly subscription fee. The app description not disclose this fee before downloading. Seriously, what is the point of a savings app if it costs you as much as some of the savings.
I should have read the reviews first! There is no option to use the app unless you pay WEEKLY subscription of 4.99. Why would I do that when the browser version is free?? Ridiculous!!
Unless you’re prepared to pay the weekly 499 subscription it’s not worth the download. You can’t even get past the intro screen. I wish they would disclose this upfront or at least have a level that you didn’t have to pay a weekly price.
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| Name | Price | Type |
|---|---|---|
| Camel Guide Trial (Weekly) | $4.99 | Weekly |
| Camel Guide Pro (Weekly) | $4.99 | Weekly |