Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthijs van Loon · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
CalStats is a visually appealing easy to use app that helps to track your life. I use the widgets on a daily basis to keep track of my activities and get a lot of value out of it. Matthijs is approachable and actively developing this project further.
CalStats uses your existing calendar events to create insights into your time and habits. Want to know how much you go to the gym each week? No proble...