Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗02 / Storefront & product
Where the click lands.
Study the product story and store experience behind the acquisition funnel.
03 / Market context
The business behind the app.
Keep revenue, downloads and store rankings separate from advertising performance.
How Much Does Calm Make?
Monthly Revenue
$4.0M
Annualized estimate
$48.0M
Per Download
$20.00
Revenue Trend
$4.9M
Jan 26
More data needed to show trend
Downloads Trend
400K
Jan 26
More data needed to show trend
Platform Performance
🍎iOS
Revenue
$4.0M
Downloads
200.0K
Rating
4.8 ★(1,930,423)
🤖Android
Revenue
$900.0K
Downloads
200.0K
Rating
4.5 ★(606,392)
Rating Distribution
4.8
★★★★★
1,930,423 reviews
5
8%
4
2%
3
4%
2
10%
1
77%
Top Countries
🇺🇸 US🇬🇧 GB🇮🇳 IN
Rankings
Global Rank
#72
Category Rank
#3
App Details▼
** Best of 2018 Award Winner ** — Apple ** 2017 App of the Year ** — Apple ** Happiest App in the World ** — Center for Humane Technology Calm is t...
iOS App ID
571800810
Android Package
com.calm.android
Content Rating
9+
Min OS
16.0
Size
176.5 MB
In-App Purchases
Yes
Publisher
Calm.com
US