Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yongjie HU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love all the variety the paid version of the app offers. It’s not very user friendly at first to figure everything out but I caught on quickly. My only con is the sidebar stays on the left side, which puts me, a lefty, at a weird angle. I wish you had the option to switch it to the right side.
First of all, I love this app, I love how it’s layout allows you to actually practice on the screen....I have not found any other apps that allow you to do that, bravo!!! And with that being said, I do not mind paying the fees for all three of your Calligraphy apps, because I have actually learned a lot from them, well done! Now for the but..., I was not having any problems with them until your last update 10 months ago, in the Handbook when I am in the words section, I will be writing and all of a sudden the line strike goes crazy as I am writing. And then the app closes down. In the Art version one, in the Young Love option for letter type, in were you get to YZabc, the entire grid with the lettering to practice on is missing. And on the Penmanship one, I have not run into any problems yet, it even responds to my Apple Pencil with no problems.
I had downloaded the app a week ago, and I must have opened it to check it out, and for what ever reason, couldn’t start using that moment. Fast forward a week, I sit down to use the app, I open it up, and every single box I touch tells me I have to pay $4 to use it. My first thought was that the “free” version was just a way to get me to download it, and I’d have to pay money to use it, while left a bad taste in my mouth. Then I started reading reviews, and say there was a 72 hour trial. Knowing that didn’t make me feel any better because I didn’t see anywhere that said the moment I open the app for the first time, the 72 hour countdown clock begins on the free trial. So when I opened the app a week later, my trial was over. I’m certainly not paying $4 for an app that I can’t try first. My advice to anyone wanting to try it is to make sure you don’t open the app until your ready to use it enough times with in the timed trial to know if you want to purchase it. For me, I’m sure there’s small print somewhere in the App Store description that says there’s a 72 hour trial period, and possibly somewhere that says the trial start the second you open the app for the first time, but it wasn’t apparent to me, and def wasn’t mentioned when I opened the app, and not knowing the countdown began, I missed the 72 hour window, so I’m deleting the app.
Most of penmen use only a pointed pen to create all their artworks. This seems incredible to realize digitally on a mobile device. Except if you have...
| Name | Price | Type |
|---|---|---|
| The Old School French Cursive Hand | $1.99 | One-time |
| Copperplate Hand | $1.99 | One-time |
| Unlock tools and 6 basic alphabets | $3.99 | One-time |