Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Calgary Public Library · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve now used this app for almost a decade and it’s baffling that the developers haven’t introduced Apple Wallet support still. The bar code format used by CPL may not be supported, but it can easily be embedded as an image in the card (see Air Miles as an example). I’ve rolled my own CPL Apple Wallet card for years, so it’s 100% doable. Reviews have complained about this for years. Just do it devs.
Assuming it’s a bug as this never use to happen.
For almost everything I use the app for, it works perfectly. The only thing I’d like is the ability to add my library card to apple wallet.
Calgary Public Library’s mobile app makes it quick and easy to access the Library on your iOS device! Search and browse for titles, download eBooks, c...