Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HABITAP PTE. LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cannot believe how long and unnecessary this app is for a visitor to the building
I hope you are never forced to use this app and you’re spared the agonising journey into depths of hopeless despair.
Application was forced on us by the building management to replace traditional RFID access cards. - it requires that the phone be unlock - it requires that the application be in foreground - it takes what feels like a long time to give access, lot more than access cards. - sometimes it doesn’t work and the application needs to be restarted, which we only can guess after waiting an even longer time and getting no access - it asks for location tracking - when there is no data, like coming out of a lift, it gives an additional annoying pop up that needs to be pressed. - when accessing the building we use to have to check the card access light, and the lift assignment numbers (not in proximity of one another), now we need to look at our phone too. Often we missed the lift assignment 😒
By The Bay app is designed to enhance the urban lifestyles of professionals working and living by the bay, particularly in and around Marina Bay Finan...