Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bulgaria Air · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If the latest app has an improved UI experience, it should be removed from the App Store. Very bad. Very very bad. The font size is gigantic. Part of the app is a mobile application and another part is like web page zoomed in a lot which makes it unreadable and eye hurting. Because of the big font size you need to scroll a lot to go to the bottom of the page which page has not so much information to be honest. Definitely, you need to fire the software developers and hire new ones to redesign the app.
Doesn’t show site in English even tho that is selected language
How do you get it in English?
Key Features: • Book whenever you like You can book your ticket anytime for all our flights – both direct and connecting • Get a notification when yo...