Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Buddha Air · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tried booking tickets while continuing as guest wasn’t a very pleasant experience, wasn’t able to download the ticket since the app permissions were never asked for storage. Thought I lost my ticket and wasn’t able to see any history or info in the application. Thankfully the email arrived but a little late.(confirmation email should be instant for such big corporation handling big data. Security risk since people with same name can mix match the system as no DOB is required. Overall not a very good application for handling such big data.
It seems i have to slide to left if i am born in 80s to find my DOB while creating an account
The app is just terrible. First, I could not book with it because it would not accept my international credit card. I had to go to a travel agent and pay in person. When I flew from Kathmandu to Pokhara, all the flights were cancelled or delayed due to bad weather at the Pokhara airport. Yet there was precious little info on the app about the status of the flights and I could not understand the announcements in the KTM airport - the English was so as that it was unintelligible. I rely on airline apps in these circumstances but not in this case. For my return trip I got messages on the screen of my iPhone two weeks before my flight, stating that flights were being affected by poor weather, but the messages were not visible on the app when I opened it (I was using it as a guest, not signed in). It found my flight when I searched for it, it then said I had no booked trips.
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