Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daniel Juarez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Essentially, you receive a minuscule amount of information in this app. Most all areas require a “$3.99 upgrade!”.... And the information that is shared is better read in a million other resources. Waste. Avoid.
On an iPad mini at the largest zoom it is almost impossible to read any but the largest street names. Also has crashed numerous times when using the search maps feature. The pin drops available (restaurants, stores, etc) do not give any information about actual feature. Not worth the $2 for me.
Even after downloading the free ap, it required you to purchase everything if you wanted it to work
SPECIAL FEATURES - AUGMENTED REALITY - AR - STOP CARRYING BOOK GUIDES!!! - 100% OFFLINE TRAVEL GUIDE - OFFLINE METRO MAP - ZOOMABLE 100% REGIONAL OF...