Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BTG Pactual · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The experience for capturing the picture of a document could not be more horrible. It keeps failing with “document is illegible”, it doesn’t matter how many changes I do to the lighting and so on. Hilariously, the app uses but a fraction of the camera’s field-of-view to capture the whole document — no surprise it can’t read the document, it’s not using the whole resolution of the camera.
Bank i great and all , i love the investment portion of it but i need and AI assistente integrated on the app and not thru what app … it will make it easy to pay “boletos “ associated to you tax id . Without having to look for it and type it in . Only reason im giving a 4 out 5 .
Easy business !!
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