Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nicolas Juarez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is an inexpensive app, so it is too bad that there is not more to it. The app has very little information. Hardly any hotels (only 18!), restaurants (a grand total of 18 out of the 1800 restaurants in the city), or other tourism information. The maps are not very detailed, and there are not many photos. A better explanation of the public transit system would also have been welcome, along with detailed descriptions of some of the many cultural, arts and tourism sites in the city. The guide includes 4 sample itineraries, for 1, 2, 3, or a 5 day trip. My final impression: 30 minutes of google would have supplied much more content.
SPECIAL FEATURES - AUGMENTED REALITY - AR - STOP CARRYING BOOK GUIDES!!! - 100% OFFLINE TRAVEL GUIDE - OFFLINE METRO MAP ZOOMABLE 100% REGIONAL...
| Name | Price | Type |
|---|---|---|
| Brussels Tourism, Belgium | $0.00 | One-time |
| Bruges | $0.00 | One-time |
| Brussels Augmented Reality, Offline Maps and Metro Routing App | $0.00 | One-time |
| Paris | $1.99 | One-time |
| Amsterdam | $1.99 | One-time |
| London | $1.99 | One-time |
| Amsterdam Travel Guide | $1.99 | One-time |
| Ghent | $1.99 | One-time |
| Bruges Full Guide | $1.99 | One-time |
| Maps Brussels | $3.99 | One-time |