Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bhavesh Gabani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are shapes on some brochure template which can be moved and even edited, but changing colors is more of a masking process. This means the color if the original template stays and the color you choose to change it to is applied like a transparency over it. So, a dark green cannot be made into an orange, but only into a dark greenish orange. Also, while I’m fine with an ad model, a crippled model, or even a pay only model, the developers have chosen to make visually garing moving upgrade images on the screen to punish you for not upgrading. This is absurd and annoying and makes me never want to give you a dime.
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