Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Encyclopaedia Britannica, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This has so much text and NO OPTION for it to read it to you. Disappointing for my 5 year old who can’t read yet. It’s best only for kids who can read and read well.
Over priced $0.99 is more appropriate price for this app. I mean it
I liked the many features and the navigation for the app on the iPhone. Its great how you can read/learn about the specific dinosaur and then proceed to the jigsaw puzzle or memory match. The app needs to have more video content however to engage the younger children. The pictures didn't allow for you to magnify so it was difficult to showcase all the fantastic illustrations (maybe better on iPhone 4 retina?) A few bug/crashes when switching between menus and even when I tried to click the shop button to purchase their other apps(that will probably be fixed first :)! For the cost there is a wealth of information from an excellent reputable source. Please continue to update the app and for primary educators this would be a welcome addition for your unit on dinosaurs.
The reviews are in and here what’s being said about the latest Britannica Kids apps. “ …outstanding quality that Encylopaedia Britannica is known for...