Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Basenji Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a deep need to gain the approval and appreciation as well as the acknowledgement of others. I’m 38 and I lost my dad nearly 4 years ago to Fentanyl. I was in 3 foster homes, 2 boys homes and my mother is co-dependent. She chose a man she just met, kicked my dad out and married him in 7 days. I got stories for you that would make you stop and think about how unappreciative you have been. In the 5 minutes of starting this app I feel like it’s heading in a direction that is familiar and comfortable. I have been in therapy basically 32 years of my life and I’m completely aware of my self and my structure. I know I need to keep working because I know I still choose those that use and take advantage of my kindness. I have recently realized that the women I let in my life are not marriage material and are far more broken than I am. I have 4 kids and they are amazing and I have custody. Oldest being 17 is graduating early and off to college to be a psychologist while my next oldest is being groomed for college at 13 and wants to be in early childhood education. I know I’m a great dad and I know I have lost myself because I put trust into the wrong people. My kids won’t ever have to see that again because I will continue to better myself. I don’t care what the past says, I want to know you for who you want to be. I believe this about myself as well. I am really grateful that there is an “app for that” and I am going to give it my honest go.
This app is not what it says it is. It looks great as far as the design and the concept. I signed up for the free trial today and there is no way to cancel it. I cannot find it in the app like it says it should be (under my account settings). There is no direct way to contact support. It is not under my Apple subscriptions settings in my phone, so I may be getting changed and the app has my personality and such wrong with no way to change it. I looked further into it and now I’m concerned. In addition to all of that, I tried out some of the tests and both times I took the so-called personality test, it was absolutely 100% wrong, Like, I gave it a second chance and re-took it and on questions that I wasn’t quite sure on I tried to look at them again. It was a difficult result that time but still completely wrong. I am half writing this in hopes the app developer will actually respond and give me some help to this app, because there is no way to actually get customer support through the application. In addition to all of this, the Instagram posts don’t seem to even make sense as they seem to have been poorly poorly translated from another language. I have nothing against any aspects of this in general and most is still able to be understood, but if you are expecting me to pay almost $10 every single WEEK (not month) for this app, you should get someone to help you translate and edit. I just want to get rid of it before they start taking money.
I tried this app on a whim and quickly bounced off it. Its strongest point is the the daily check-in tool. You enter brief notes about your mood and current activity, and you can track daily progress over time. This would serve well for someone practicing cognitive behavioral therapy or someone who wants to quit an addictive habit like smoking. My biggest issues with the app were the personality tests and the outdated language. The personality tests are very narrow in focus and frequently used biased language. The love language test, for instance, assumes romantic involvement, and frames most of the options in terms of partners. Many of the others have the similar shortcomings. The depression test was the strongest one, likely because it is an actual psychological mood indicator backed up by research, and I did not feel that the results were influenced as strongly by bias from me or the test. For an app that asks for a paying subscription, I feel that the developers could spend more resources on getting similar tests that are up to date and backed by research. As far as language is concerned, it is not inclusive. There was the partner-focused terminology in the love language test, and overall there is an abundance of either the neutral “he” or “he/she” where the neutral “they” would suit better. It’s a small detail, but it becomes large since people who are drawn to apps like this also struggle with some version of gender and body dysphoria, or inclusion issues in general. Using more inclusive language recognizes that more than one type of person exists and validates the experience of people who feel like outsiders irl.
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