Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brakar AS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There’s no option to pay at the website, and despite what the website says, paying via Vy or Entur is not available. Apple pay also isn’t an option. Additionally, some bus routes do not allow for paying onboard in cash. What all this means is that if the app refuses to process your card and you don’t have Vipps, there’s literally no way to buy a bus ticket. Apparently there’s no place in Oslo where a person could purchase a travel card to ride. (The kundesenter is in Drammen.) Absurd!
Because of coronavirus, you can no longer approach the driver to pay for a ticket in person on the bus, necessitating the use of this app. The only two payment methods in the app are Visa or MasterCard, and the first card I tried to use (a MasterCard credit card) would encounter payment failure so I had to use my MasterCard debit card instead. You have to type out all your credit card data, as well. There is no excuse in 2021 why a public transport company’s application doesn’t support Apple Pay.
Buy your tickets – as easy as 1-2-3. Brakar's mobile app lets you buy your ticket before you get on board. The app is valid in Buskerud in addition...