Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zymbiotic Technologies · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ad looks nice but no instructions come with the app. I have spent two hours trying to figure out how to create the segments that the ad demonstrates. I'd like to be able to use this ap and I'll keep trying but it's not as easy as it looks.
Save your money. It doesn't work at all. If it ran for a while and crashed occasionally I could live with that for $.99. It never even started completely to give itself the opportunity to crash. De-installed & re-installed several times & got the same results. Don't buy it until they fix it.
Mental Note, made by the same people who made Brainwave--is an outstanding app that keeps getting better and better. Brainwave to me is a cheaper and far less robust version of MN that seems to offer just one big thing lacking in MN, which is a sync to the cloud, in this case with Google Docs. Somewhere down the road, I hope, is an app that combines the best features of both.
Transfer your ideas from brain wave to Brainwave. • Organize on the fly by tagging notes with any number of tags • Flag important notes; password p...