Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BP Oil UK Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I never leave reviews so this is a first as I feel strongly about my findings with this app. This app is a nightmare and a gateway to a whole host of problems that you shall find yourself chasing. After giving away your personal data and bank details the app has very few benefits. Few fuel stations support it. I fill to a tank full so always looking for ways to save points and benefit from offers. I use all of the major ones including Shell and ESSO with relatively no issues. But this app with not collect your point and the solution is email or call Customer Service where you’ll go down the rabbit hole. No matter what you try you’ll end up filling up and going into shop to pay. When scan the barcode on the app for points it collect nothing. Oh, I was on last visit given a ticket for extra 50 points if I fill up again within a short period of time only to not get those points. I use premium diesel at £100 a fill regularly. I’ve given up and deleted the app.
Having got the app because Nectar points were no longer available at my local BP station, I was pleased to see what was on offer in the way of rewards with BP’s latest scheme. I downloaded the app and registered, provided my details and went to open the app. It asked for log on details, but I couldn’t log in as I had no password ( it didn’t as for you during registration), I then had to go through the “ forgot password” procedure to change a password I didn’t actually have?? Got into the app and was awarded 250 points for my troubles, ok I thought little bit of hassle but I’m good to go now. Then came the linking of my rewards card to my new account, looked straight forward enough, all I had to do was input the card number and I was sorted, followed each step and hit the finish button” oops somethings gone wrong, please try later”, 48 hours later and I’m no further on still getting the same message. This had been the week of the launch for BP’s new reward scheme, the very least you would have thought they could have done was made sure that the app was bug free, but it’s atrocious and needs fixing urgently. I was going to try the app to purchase my fuel tonight without having to go in store and face the cue, however I think I’ll go to Shell. Do not waste your time with this app.
This app seems ill conceived if it’s meant to ease buying fuel! Having used the same service station for a number of years fuelling 3 vehicles a week averaging about 6k GBP per year the app has single handedly lost BP (and the station) the business! Whilst sitting next to the pump the app. was unable to find the station...eventually having been tannoyed by the attendant for stepping outside the car with my phone (not allowed on the forecourt...why? I’ve yet to have that explained convincingly!!) I get the app to acknowledge my being in proximity to a BP station. I go for the ‘full tank’ option which I guess is the same as any pay at pump operation which validates my funds availability. It all starts then the bank intervenes questioning the transaction...this effectively halts the process But leaves me unsure of the transaction status...At this point I leave as I can’t be bothered and buy fuel at another (non BP) station with pay at the pump facility. Analysing the whole thing I fail to see any advantage in this particular app. It seems fatally flawed exercise! Looking at the number of people reviewing with the £100 long term reservation problem, coupled with BP dropping Nectar (another reason I go to that particular station) I am better off with the other fuelling apps. that don’t lock up my money for an indeterminate time and work by using existing payment systems.
Download the new BPme app now and make your journey more rewarding with BPme Rewards. Earn points: With BPme Rewards, you can earn points on every fu...