Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bosso · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Bosso Lights app has been overall a great experience. Being able to apply schedules, do light selections, the nice presets, plus my wife likes the menus so she uses it. My only gripe is that my installer used two controllers for our property and I have to separately choose each controller and apply presets. Since the house is wired in left to right, it would be nice if they allowed virtual linking of the controllers as one whole unit. This would also allow patterns to flow over into the next controller and not look separated.
Normally, updates are a good thing but not for this app. In the month I’ve had this app, they’ve made so many changes and updates that make trying to access your normal features way more difficult. For example, when all I want to do is turn on my permanent lighting, this company’s app forces you to watch multiple videos of new services they provide (and updates) that are irrelevant to me. Additionally, unlike how this app was when I first joined, since one of their updates, the app required me to have to login every time after I exited out of the app. What’s worse is that the app doesn’t even give you the option to automatically save your login info like most apps do. While my experiences with this app are short, it has not been a good experience and if I didn’t have to use this app then I absolutely would NOT! Stay away if you can find a suitable alternative.
What is going on with this app?!? Last night and tonight my ambient light schedule is instead red/white/blue flashing and there is no schedule for this set-up. So many reasons I can’t stand this app but this one is my final straw, here’s my comprehensive list: 1) WHY why why can’t this app save my username/password, this is such a basic app design feature I don’t understand. 2) my lightning company sold me on this app so that I could schedule out my holiday light schedule HOWEVER, there is no ability to set a favorite that runs on any day that doesn’t have another light schedule. What this means is that to pre-set your year you must set each window of dates between holidays as separate schedules. 3) overall app is a joke and no user design. 4) as I mentioned in the beginning yesterday my lights started running a rogue program I have not scheduled and I can’t see anything to indicate this within the app. I had to turn everything off.
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