Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eloqa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been trying to use Eloqa to improve my French vocab. At first it worked great! Then one day it switched to English UI unexpectedly and I couldn’t find any way to go back to the old French UI, but at least my French flash cards still worked. Then they added an option to choose the UI language and I switched back to French for the additional practice…it lost all my flash cards in the process. When I tried to set up my account again, it insisted upon teaching me English. It wouldn’t give me any option to study French until I set up a brand new account using an email address instead of my Apple account. The flash cards are nice when they work, but at this point I have very little trust in the app itself.
Encountered an issue but the dev was responsive enough to reply. A dev who engages with his users can attribute to the success of the app. Also, the app helps me learn more vocabs that I’ve ever learned in my life. Great way to learn and relearn highfalutin words.
The developer is quick and easy to contact. He will respond in a timely manner and take care of any issues.
Unlock your passive vocabulary with Eloqa — through images and quotes that bring words to life! Mastering your words is the foundation of clear commu...
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