Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kyle Modesitt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app when I’m on the road and all the campgrounds are full.
Very helpful app but they forget to tell you the listings may not be inaccurate. They forget to tell you that the customer not the company is used to correct the listings. They don’t let you know that you can drive an hour and a half to a place and then find out it’s not available because it’s listed as being current and accurate. Why not tell your customers so that they are happier that the listings may or may not be current that the software is outsourced to the customer? Why not put a disclaimer where everyone can see it and encourage customers to update the information? I went to a Cabelas that was listed as being a place for BoonDocking. iIt was not. I went inside I asked the clerk she said Cabela’s does not own the parking lot and therefore cannot offer overnight camping. i’m assuming that Cabela’s has never owned the parking lot and has never allowed camping because they don’t have the authority so how did this listing get approved in the first place? How does a app like this get a 4.5 rating when it’s obviously a degraded and inaccurate listing and then blame the customer that they didn’t update the software or notify them?
This app shows Walmart locations throughout the US. and Canada, with over 2,800 specifically designated as Overnight Permitted. Bonus! Also include...