Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Age Bold · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like that this app has so many types, lengths, and difficulty levels of exercises to choose from. While I like that they will develop a set for you, I often skip some of those and pick my own. The app shows you what ones you did so you can repeat them, and you can save any as favorites. I had issues with the tracking (number of days was wrong, etc) and they fixed it after one email even though it took a while to correct. And they will change your program if you contact them. Very good support!
This is a great way to incorporate manageable exercise time into my day. The audio and video are great quality and the content meets my needs. Love being able to cast the video to my smart TV. One bug: the casted video is interrupted by text messages and stops, resetting to the beginning. I have to fast forward to pick up the session where it was interrupted. I’m using an iPhone 17, internet streaming is through a Roku, Panasonic smart TV with Xfinity service.
Bold is new to me and offered by Kaiser. I am so grateful because I know that it is the best thing for me. Bold works on a schedule but that’s the difficulr part for me. There are so many things that I do during my day that Bold is something i can pick up whenever i see my text for class. I do it if I have time. I have other exercise classes and I also walk 90 minutes five days per week. Thank you Bold and Kaiser! I REALLY appreciate you both😃!
Bold is an at-home, online exercise program designed to help adults 65+ live their strongest, happiest, and healthiest lives. Designed by expert phys...