Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗bol.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m studying abroad in the Netherlands and downloaded this app to order something online. The App Store advertises that it has English language support, but the app itself says otherwise! In the settings, only Netherlands Dutch, Belgian Dutch, and Belgian French are listed as options. English support would be very nice for those of us visiting who struggle to decipher a new language.
Seems to work okay but despite saying the app supports Dutch, English and French (which is why I even downloaded it) it does not. I can’t find how to change it to English. I will have to keep using the site in Chrome so I can use the Translate function.
Customer service is very good compared to many other stores and web stores in the Netherlands. Bol makes everything easy to deal with.
Bestellen bij bol? Dat is het makkelijkst via onze app. Ervaar het zelf! Zo blijf je op de hoogte van korting en mis je geen deals, kun je altijd en...