Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Boiling Point Group Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app while eating dinner and asked the cashier to scan my barcode when paying. After leaving, the app noted I had 52 points. I was so excited I was accumulating my first points! Two weeks later, I decided to give the online ordering through the app a try - I selected two items. When checking out, it kept telling me one of my items was unavailable and prompted me to continue with 1 item only. I finally figured out it was due to a meat substitution, changed it, only for the app to give me an alert that the order could not be placed. Eventually, it prompted me to a pickup time 15 minutes later. Ok, so I finally made it through a lot of trial and error, placed the order, got the order number, and when my husband gets to the restaurant they tell him the order doesn’t exist. To add insult to injury, I look at my barcode and it now says 0 points. What the heck is going on?! Was pretty excited about the rewards system / app and now I’m left feeling seriously let down.
I have been enjoying boiling point for more than 0 years and I started using their app pretty early. I set up my account with Facebook log in and things were good until recent updates. The system does not allow me to log in with Facebook saying that you already have an account, sign in to merge with Facebook account. I clicked yes, and it moved to a page where it seems that I can log in with an email address (the same email address I used for FB). Since I never actually set up an account other than using Facebook to log in, I clicked forget password on the pass then got “you have an existing account with social media and I should log in that account” ( which was exactly what I was trying to do. So I can’t log in any more. Can’t get access to my account and lost my points forever. Maybe I should cut myself off anyway, their prices went up like crazy any way.
I am giving it a 3 because the way to accumulate points is still very clunky. I was told to write down my membership number in the receipt. I think it would be much easier if there is a way for us to simply scan a barcode to accumulate points. Or maybe have us pay thru the app. Writing down membership number and rely on human to type it into the system is a very bad design.
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