Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Infinet · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been going to Bober because I like the little plush cup. I downloaded the app so i can collect points for my purchases but after three different transactions I wouldn’t get any points. They need to fix this as the workers don’t know how to. The only plus for this app is ordering ahead of time to avoid the line.
Bummer.
Mobile Order Get a personalized menu, customize and place your order, and pick it up from a nearby store without waiting in line. Rewards Earn points...