Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tim O's Studios, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not good at calculating my BMI, so this app helps me a lot, probably has accurate has my Wii Fit console in measuring the weight and input of my height, seems that I have shrunk from 5’feet 43/4” down to 5’3” after my neck cervical replacement and both bilateral knees replacement and at 71 years old, constantly exercising and working out, eating lesser amounts of food daily and still not losing weight as much as I would like to.
I used the free version for years and loved it. It had ads that showed on the perimeters but that was fine, it didn’t obstruct the view. Today I opened the app and a ratings box popped up. I have previously rated the app on several occasions and I get annoyed when any app asks you to evaluate it more than once or maybe once per update. So I gave it 5 stars to get out of the eval process but I left no comments. The ratings box disappeared and I started to enter the first value when an ad banner popped up RIGHT OVER THE VALUE INPUT so I could not use the app. I tried to adjust the ad so it was not interfering with the normal function but I could not relocate it. So I got out and deleted the app and re-installed from the App Store but I got the same results. So I will NOT recommend this app to anyone. I would have given a lower rating but the least you can give is one star. It’s so sad because I really liked the app until the changes were made.
This app offers a simple interface to calculate BMI with inputs in either kg-cm or lb-ft-in. I use it at work many times per day. I just tried this update 2.0 and it seems to still work fine. My only suggestion would be that sometimes I have patient info available partly in metric and partly in imperial (e.g., 174cm, 200pounds) and this app doesn't allow mixed inputs. Sure I can convert, but that's another step many times per day. Also there is a small advertisement across the top in the app, but not on the screenshot on the App Store.
This is a simple app that lets you calculate your BMI.