Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ari Wasch · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was going to use this for my Bluetooth terminal but then it started to disconnect and send random commands. When I checked if it was the Bluetooth terminals code being the problem I wasted hours just to see that the app I was using was sending random commands and disconnecting.
The purpose of this app is to communicate with electronic projects, like Arduinos, through Bluetooth. This app can send data to HM-10 Bluetooth compon...