Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ilumi solutions · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I originally was using the DecoSmart app when uplights were installed on my giant oak tree. This app is a good upgrade. It is easy to control the change of colors and create new colors. I like the pre-installed effects colors for holidays and special occasions. I only wish it had as many selections as the DecoSmart app. It only comes with 10, but you can create your own.
Love the ability to customize. However, the app may be difficult to use for some because of a lack of instructions.
We have used this app for years to control the permanent Christmas lights on the outside of our house. It is so un user-friendly. It is incredibly difficult to figure out and use. You also can only have one person logged in at a time and you have to be incredibly close to the system to even make the changes. I honestly love my permanent Christmas lights, but would not get them again knowing that I had to use this app to control them.
Every color. Every holiday. Every occasion. Controlled by the most intelligent smart outdoor lighting app ever built for permanent outdoor lighting....