Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Shield of California · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Restarted app and the phone but the app is flawed. We just started with Blue California this year (switched from another carrier). So I have spent 30 minutes to no avail trying to create my account. One cannot crest an account using their SSN because an email account is not on file. They are instructed to use r the ID# from the card. So I pulled out my new card and enter my member ID and DOB, and it finds me. Perfect, correct? It states “We found a member who matches the information you entered. Please confirm it’s you.” And yes it has my name below. But there is no option to select my name or continue. You just end up on a dead screen where the only buttons are on the top (the done button and refresh button). But no option to select your name and continue. The refresh button starts over by clearing out your information, and the done button simply closes out the screen and takes you back to the start page. Then one thinks that going to the website is better but it’s not. The same screens are visible from the website with no way to continue. So the app simply shows the web page with no way to sign up for an online account. Please fix it.
I have been trying to add my wife to my plan for 2 solid months. Filed all our information on time. We’re both in our thirties in good health, it should have been a simple process. Instead, I’ve been on hold for probably a total of at least 10 hours, had my calls dropped countless times, and the customer service is the most ruthlessly ineffective bunch of liars I have ever had the utter misfortune of speaking to. Consequently my wife has been uninsured for 2 months. During a pandemic. When I’ve done everything correctly and on time. I have had Blue Shield for 2 years and have hardly used it because again, I’m in good health. This is how this company works. They have no problem getting you on a monthly payment, but good luck if you ever need to make changes or speak to customer service in any meaningful way. I have spoken to health care professionals that dread when you pull out a Blue Shield card because they know they’ll be spending an hour on the phone just to confirm your enrollment. But hey, the app is fine. They earn that one star.
Works well to get to most info. One quibble for the one missing star - login & touch ID are still a little flaky, and sometimes have to login and enable Touch ID all over again. It seems to be somewhat related to the app's state when last exited. Killing off the app between launches seems to prevent it. Also it pops up a "Your session has expired" error with a confirm dialog, instead of just prompting for fresh fingerprint as other apps do. Previously... Not sure what happened, but after latest update (4.1) or crashes after login on loading screen. IPhone 6s using touch id login.
Manage your health care from anywhere with the Blue Shield of California app. View your ID card, search for doctors, track your claim information, und...