Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lubna Manzoor · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app crashes often, had to try many times to get a reading, also it was wrong: always high first then really low at second result. I just deleted the app and use a real portable wrist one.
Non-functional App. Adds will pop up constantly you cannot even measure once. Do not bother. This App wants you to download another paid App.
Doesn’t work properly, not able to click a button to check your pressure. to many advertisements pop up.
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