Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oscar Tsang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too dark and too small. Needs to be a full screen option
Do I need this in my life? Do I need something that’s just a short thing I can ostensibly walk away from? That’s the thing- just one more short bit and all put it down and move on. I’m not the only person who does this, right? Luckily I’m a lousy gamer because I can’t figure out how to make things happen so I’m not trapped too terribly often.
Needs a pause button that turns of the screen but then lets you return after a break
Remember that game you couldn’t put down — the one that made you say “just one more round”? Say hello to its ultimate evolution: Block vs Block! Tire...
| Name | Price | Type |
|---|---|---|
| Remove advertisement | $1.99 | One-time |
| Extend Pack | $2.99 | One-time |