Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Burak Ozguney · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game looked fun for a mobile app but just like the others this game was cheap and quick to make. There is no sound, no difficulty, no variation, and too many ads. But the last one is a given for mobile games...
You can’t pick the difficulty so it feels too easy, too many ads and you work up to earn a “prize” but In order to actually get the prize you have to watch an ad?!? This isn’t a game. It’s an advertising app that lets you play a game In Between having to watch ads...
I love this game 5/5
Place and stack the blocks correctly and complete each challenge. - Fun and addictive gameplay - Hundreds of levels - Intriguing challenges