Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ela Game · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is a lot of fun and very easy to understand, and I love how there are absolutely no ads or in-app purchases. My only questions are why there’s a button in the settings menu to turn the sound on and off when there’s no sound, and what we’re supposed to use the diamonds we’ve collected for. If I had to make a suggestion, perhaps you could add a color blind friendly option in the settings, such as changing the paint from just solid colors to the colors with patterns on top (for example, yellow lightning bolts, pink hearts, or blue crescent moons). Thank you for reading, and I hope you continue to make such great games!
Are you ready to create your own army? Stand on the paint to fight and make your Blob grow. If you have grown yourself with the paints you collected...