Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RWK Systems · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Trying to fill in all the collections is super satisfying/addicting! Plus you get awesome rewards for the website!
Our entire family enjoys this app! We all have it downloaded to our devices and are competing to see who will be the first to have all the boxes opened!
Super addictive opening a package every 20 minutes and they also offer free discounts after reaching certain milestones. Doesn't get better than that!
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