Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BlackRock · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
All I can say the app speaks for its self…great
“Best of the best” in the entire, global financial world, including all global economies and global capital markets - everywhere - without any question! I, we all - are completely grateful for BlackRock!
This is a great way to get bite-sized updates on a regular basis. Love the app and it’s functionality so far. My only suggestion at this point is that once you read a story from the top “read the latest stories” section, the story disappears, even if you didn’t finish it. Perhaps keeping the 3-5 most recent stories pinned there (and just mark them as read or unread for each user) would be an option.
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