Black Mirror: Thronglets

Netflix, Inc. · iOS

Black Mirror: Thronglets

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

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Study the storefront
02

Look for ad evidence

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03

Separate demand from paid growth

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02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Black Mirror: Thronglets screenshot 1Black Mirror: Thronglets screenshot 2Black Mirror: Thronglets screenshot 3Black Mirror: Thronglets screenshot 4Black Mirror: Thronglets screenshot 5Black Mirror: Thronglets screenshot 6Black Mirror: Thronglets screenshot 7Black Mirror: Thronglets screenshot 8

03 / Market context

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How Much Does Black Mirror: Thronglets Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.5 (573)

Rating Distribution

4.5
★★★★
573 reviews
5
9%
4
3%
3
3%
2
5%
1
80%

Top Countries

🇺🇸 US🇬🇧 GB🇫🇷 FR
Reviews (3)
★★★★★Treyboy56/11/2025
Impactfully Inspiring

Just wow. Whats crazy is this was my favorite episode of the season because the idea in the episode was thought provoking. The moment I realized there was a game, I downloaded. The moment I started. I couldn’t stop. It first felt like a pet simulator. But than I started getting criticism from the Thronglet of my actions. Even when I cared more about them, the questions they were asked and the evolution and direction of the game as more throngs came to be made me reflect on Earth asap. The ending, so beautiful. I got “Ruler”. It really made me think of choices in life. And the biggest lesson I got from this game is “Change is growth and growth is change”. Even before I got that message at the end of the game, I thought about it at the last level when things were getting too crazy but not much change was happening. I’ve felt stuck in real life before myself. This game is inspiring. Would have never thought a mobile game could have this much impact on my thoughts. Thank you to the creators. Amazing.

★★★★Chris S 915/13/2025
A fun idea, but..

It made me really sad feeling out of control within just a few short minutes. I wanted to care for them and keep them all healthy, but it got out of hand when they all rapidly multiplied and started dying because I couldn’t keep up. I suffer from depression, and it made me happy to keep them healthy and teach them about love! When they started dying it made me reeeeally sad, and I had to delete the app because I couldn’t handle how fast they multiplied 😩😭🥺 super triggering…maybe we could make a nice version for people who don’t want any deaths? That was really sad to have a game get you feeling connected to something small and cute and helpless only to force you to fail to care for it ☠️

★★☆☆☆liek a sembodee4/21/2025
Thronglets is okay.

The game itself isn't a original idea: an ai from a video game becomes self aware, learns about the world and human values, goes bad, and of course tries to take over the real world (We have ultron at home the game). Understanably it is just the product if a game featured in a netflix show (black mirror, obviously) and it would center around the ideas from the show, with little room to improvise or make something new. However, the disappointment doesnt come from that, its the gameplay itself. Almost like a bad telltale game, none of your choices really matter besides small changes in dialogue. The show itself and the source material is interesting because the game isnt the core focus, its the story around the game that makes the idea of thronglets interesting. This doesnt have those gripping scenes... its the boring, overdone, practically cliche aspects of the episode turned into an interactive game. Maybe if it took liberties and allowed the player to shape the thronglets according to what they did, and give seperate dradtic endings based on such choices, it would be great. But its just... mediocre. Would be more entertaining to watch a youtuber play it and react than play it yourself.

Version History (8)
1.5.312/2/2025
1.5.211/18/2025
1.3.155/20/2025
1.2.554/29/2025
1.1.1134/17/2025
1.1.1104/10/2025
1.1.1124/10/2025
0.14.1773/31/2025
Available In (111 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (6)
EnglishFrenchGermanItalianPortugueseSpanish
App Details

NETFLIX MEMBERSHIP REQUIRED. Cross over into the world of "Black Mirror" and experience "Thronglets," the retro virtual pet simulation at the center...

iOS App ID
6529524046
Content Rating
13+
Min OS
17.0
Size
408.7 MB
In-App Purchases
Yes
Publisher
Netflix, Inc.
US

In-App Purchases (1)

NamePriceType
Netflix Standard Plan (Monthly)$19.99Monthly