Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Netflix, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just wow. Whats crazy is this was my favorite episode of the season because the idea in the episode was thought provoking. The moment I realized there was a game, I downloaded. The moment I started. I couldn’t stop. It first felt like a pet simulator. But than I started getting criticism from the Thronglet of my actions. Even when I cared more about them, the questions they were asked and the evolution and direction of the game as more throngs came to be made me reflect on Earth asap. The ending, so beautiful. I got “Ruler”. It really made me think of choices in life. And the biggest lesson I got from this game is “Change is growth and growth is change”. Even before I got that message at the end of the game, I thought about it at the last level when things were getting too crazy but not much change was happening. I’ve felt stuck in real life before myself. This game is inspiring. Would have never thought a mobile game could have this much impact on my thoughts. Thank you to the creators. Amazing.
It made me really sad feeling out of control within just a few short minutes. I wanted to care for them and keep them all healthy, but it got out of hand when they all rapidly multiplied and started dying because I couldn’t keep up. I suffer from depression, and it made me happy to keep them healthy and teach them about love! When they started dying it made me reeeeally sad, and I had to delete the app because I couldn’t handle how fast they multiplied 😩😭🥺 super triggering…maybe we could make a nice version for people who don’t want any deaths? That was really sad to have a game get you feeling connected to something small and cute and helpless only to force you to fail to care for it ☠️
The game itself isn't a original idea: an ai from a video game becomes self aware, learns about the world and human values, goes bad, and of course tries to take over the real world (We have ultron at home the game). Understanably it is just the product if a game featured in a netflix show (black mirror, obviously) and it would center around the ideas from the show, with little room to improvise or make something new. However, the disappointment doesnt come from that, its the gameplay itself. Almost like a bad telltale game, none of your choices really matter besides small changes in dialogue. The show itself and the source material is interesting because the game isnt the core focus, its the story around the game that makes the idea of thronglets interesting. This doesnt have those gripping scenes... its the boring, overdone, practically cliche aspects of the episode turned into an interactive game. Maybe if it took liberties and allowed the player to shape the thronglets according to what they did, and give seperate dradtic endings based on such choices, it would be great. But its just... mediocre. Would be more entertaining to watch a youtuber play it and react than play it yourself.
NETFLIX MEMBERSHIP REQUIRED. Cross over into the world of "Black Mirror" and experience "Thronglets," the retro virtual pet simulation at the center...
| Name | Price | Type |
|---|---|---|
| Netflix Standard Plan (Monthly) | $19.99 | Monthly |