Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dmitriy Biserov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
MMaybe aybe I think you could add more less money because like you already pay for the app and then you had to pay for the trial or whatever it’s called so I think maybe you could like and you could take away less you could like add less money like this game is very fun I mean a game this really is helping me but maybe you could like as soon as you get on your iPad or a computer or whatever device you’re using with the app do you know the reminderThings maybe you should like put it on there like the birthday as soon as you get on your device so people like oh no I forgot but maybe if you get a quick second go so I think you should add that and the rest is like good and stuff and I really have something you’re very good at reminding it and I like the confetti I like that you can show the faces but I think you’re asking too much like the year you just need to know it’s their birthday it’s not like a pop quiz happening do you know how old she is or he is so yeah maybe you could be a little bit lax like that but otherwise you have a card got it and I think maybe you could add less like maybe instead of asking like the day Maybe you could like instead of rest the day you could ask them to say all the details you know because you’re you should at least do the day in the month that’s all you need because you don’t need to know the age unless they want you to but still maybe you should I ask for that but the rest is good, so yeah, I hope that is all you need to know that’s in my opinion I’m not sure if it’s in everyone’s opinion it’s just in mine
The app helped me to solve my problem with a total amnesia of my friends bithrdays🙈 Thank you, Dima!
I’m a car saleswoman, and I have to keep up with hundreds of birthdays for my customers, and it can be extremely tedious- BUT this app makes it super simple just to throw a name, picture (to remember who I’m calling lol), and a date, so I can call my previous customers with ease for a quick happy birthday!
I tried to make the app as simple and convenient as possible so as not to forget about the birthdays of friends and other memorable dates, such as ann...
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