Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mika Auer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the photos which come up there’s a birthday. But….all the birthdays are one day off!
+ or - 1 day of actual birthday for everyone in my birthday contacts. At first I thought that dates showing the day before a birthday was a reminder. Then I saw many showing a date one day after a person’s birthday. Not one showed actual birthday. Deleting this app.
Say goodbye to forgotten birthdays and arriving empty-handed. BDayz is your go-to companion for perfect celebrations. Seamlessly manage your contact...