Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pierre-Olivier Templier · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Families cannot be displayed in English. Also must scroll through species to see families and groups. Very cumbersome in the field when time is of the essence. Species should collapse behind families and groups.
J'ai acheté Oiseaux en Poche en 2013. Je l'ai trouvée très utile. D'habitude je préfère dessins des oiseaux; ici on a très belles photos. Les déscriptions sont aussi très bonnes. Bien sûr dans une app comme Sibley`s North American Birds, il y a plus d'infos et dessins, mais on paye presque 10 fois plus cher. Je suis très satisfait avec cette app. I bought this app in 2013. I have found it very useful. I do usually prefer drawings of the birds, but at least here the photos are very good. So are the descriptions. In a birding app like Sibley`s Birds of North America, there is more info and drawings, but it is also nearly 10 times the cost. I am very satisfied with this app. 3/12/17 v. 1.3 update: Now bilingual - French & English. Many other small improvements.
370 birds of Europe. More than 1000 pictures. 356 sounds. Similar to "Wild Flowers", Birds Europe is a field guide which allows you to identify with e...