Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gerry Shaw · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so useful, especially when birding in a new location so you can plan where to go! I have noticed that lately its started leaving off a lot of hotspots (still hotspots in ebird but not showing in app and used to). Not sure if that was an intentional pivot but its definitely missed!
Specifically, when using the “search” feature, there is no option to see a map of sightings for a particular species. There are maps available for birds Near Me but I cannot look at maps of additional species.
I absolutely adore this app but for the past couple of days it keeps giving me error messages. Something about “unacceptable content”? I just want it to work again because I love it so much... :/
The bird guide for everybody everywhere in the world. Find what birds are near you anywhere in the world or find pictures, songs, locations and infor...