Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Le Thi Quynh Ny · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is just a way for the developer to make money. You cannot bypass the opening ad which covers the entire screen even though it has an X to click (it does nothing). You have to click through the ad, let it open a web page, delete that tab, then go back to the app. At that point it gets worse.... Even without the ad trap every time you open it, this is not a bird identification app. You have to know the name of the bird to use the search function. If you know the name of the bird, you don’t need an app to identify it! If it were possible to award negative stars, this would warrant it.
This is an ad vehicle - I can’t get past the ad that shows up every time the app launches. Instant delete.
Fair at best
Bird Guide is the best application which help you identify bird. Features: * More than 500 birds. * Bird information with images and sounds. * Browse...